Top Reasons You Should Be Using Scripts in Google Ads

If you have been using Google Ads for some time and your campaigns are great, there are still ways you can get more bang for your buck. Also, you can make the process of managing Google campaigns an easy one. Ideally, scripts are pieces of code that can help you to automate your Google PPC campaigns. In this way, you can run profitable campaigns whilst spending less time on tough tasks. The following are some of the reasons you should consider using Google Ads scripts.

Automate Repetitive and Tedious Tasks

As you know, setting up a Google Ads campaign manually can be quite tedious. For instance, you will need to do keyword research, filter excels sheets, and try to find ad groups that do not have price extensions. Applying guesswork when it comes to modifying your bids and adding negative keywords can take a lot of time. Instead of wasting your time doing all these, you should consider using Google …